Rich has been establishing brands for over 20 years in sports, youth culture, technology and entertainment. He has developed brand strategy for Microsoft, Nike, Sony, Electronic Arts and Monster Audio, and completed visual branding projects for New Era Cap, NHL teams, Giro Cycling, Anon Optics and Herschel Supply.

“I love brand-building, I love football, and I love working with high-speed professionals who are great at what they do. The innovation we are bringing to this space is critical for athlete health, and the future of the game. It is truly important work.”