Bill is the retired chairman and chief executive officer of Alaska Air Group, the parent company of Alaska Airlines and its sister carrier, Horizon Air. Ayer, 61, served as chief executive officer of Alaska Air Group and its subsidiaries through 2012, and as chairman through 2013. Among other boards, Bill serves on the University of Washington Board of Regents and the University of Washington Foundation. He is a UW graduate and makes his home in Bellevue.

“Because of its thoughtful, interdisciplinary approach, VICIS is ideally positioned to lead a profound and overdue improvement in the safety of the world’s favorite sports. I’m excited to be able to spend time with talented people who care so much about getting it right.”